Yesterday, I came across the website of a publisher in Canada called BeWrite Books.http://www.bewrite.net/. They refer to printed books as "treebooks" which I think is a really lovely expression.
Anyway, if you want to read my piece here's an extract....
Article in full on http://creatabot.co.uk/2012/08/09/an-ebook-is-for-life-by-jane-ayres/
CC BY-NC-ND 2.0) By alienratt