Showing posts with label discoverability. Show all posts
Showing posts with label discoverability. Show all posts

Tuesday, 13 November 2012

Validation

Social media buzz.
Proof.
Validation.
Numbers.
Figures.
Likes, followers, fans, re-pins, tweets etc.

There for all to see. Evidence of success and popularity.  If your numbers are low,  you are not just a failure, but a public failure.

The emotions this taps into take me back to being at school.  Specifically in the PE lessons, when a popular student is asked to select a team for netball/hockey/whatever and you are one of the unchosen, the kids they don’t want because you are rubbish at PE/a loner/different in some way.  It’s a popularity thing.  Interesting psychology, from every angle.

Does good = popular and popular = good?  Are sales figures a valid measure?

People need to know you’re there, that your book exists in a vast ocean.  
Invisibility.  Discoverability.  The twin evils of indie publishing.