The author was quoted as saying “Being Robert Galbraith has been such a liberating experience. It has been wonderful to publish without hype or expectation, and pure pleasure to get feedback under a different name.”
The novel was apparently submitted to editors under the new pen name, and was turned down by at least one editor. After publication, the book received great reviews but less commercial success, with, apparently, only 1500 copies sold.
Then, the author’s identity was “leaked” via Twitter and, unsurprisingly, within hours the book had shot to No. 1 on the Amazon best-seller lists in both Britain and the United States.