Wednesday, 30 January 2013

Marketing e-books for children - update

In November 2012 I wrote a post exploring the problems for writers marketing their e-books for the 8-15 age group.

This week, I feel more heartened for two reasons:

1. My e-books Matty and the Racehorse Rescue and Matty and the Moonlight Horse are respectively number 28 and 29 now in the Amazon most popular category for Horses and Ponies.  When they were first published last year you had to scroll through pages and pages to find them.  So that's progress and a demonstration of how working damn hard on marketing can pay off.  At least I hope that's what it means!  I am fully aware that this ranking changes daily and also that is totally separate from the Kindle 100 Bestseller list (you would have to sell an enormous amount of books to get listed here.)

2. Since I read the following:

The number of children who have read an e-book has almost doubled since 2010 but children still prefer reading books for fun in print, according to Scholastic Inc's Kids and Family Reading Report, 4th Edition.

So there's good news and bad news.  But mostly good, I think when we also learn that:

Forty-six per cent of children responding to the survey said they had read an e-book, up from 25% in 2010. Meanwhile, 41% of the parents had read an e-book, a big leap up from 14% in 2010. Fifty-one per cent of children who have not read an e-book are interested in doing so.

You can read the full report here:

Children and e books survey

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