Publishing is full of surprises - what sells, what doesn't - and despite following certain "rules" that make perfect sense, as writers, we are at the mercy of a reader's personal tastes. There is no magic formula – either for writing or promoting books - that will work for everyone.
However, statistics can at least inform our marketing decisions.
I'm grateful to fellow writer and blogger Deborah Jay http://deborahjay.wordpress.com/about/ for responding to one of my recent posts called Readers: Does size matter? by sending me the link to the results of a recent Smashwords survey which analysed the common characteristics of bestselling (and poor-selling) Smashwords ebooks. Some of the questions they posed were:
- Do frequent price changes help authors sell more books?
- Do longer or shorter books sell better?
- What's the average word count for the 60 bestselling Smashwords romance books?
- What does the sales distribution curve look like, and how many books sell well?
- How many words are the bestselling authors selling for a penny?
Click on the link to read the full list of questions and survey findings.