Showing posts with label reader buying habits. Show all posts
Showing posts with label reader buying habits. Show all posts

Wednesday, 1 May 2013

Reading bigger books

I’m a slow reader.  I don’t think it was always that way.  When I was a child I would take 5 books a week out of the local library and they would all be finished by the weekend, after which I would walk the 2 miles into town and spend all my pocket money on three paperbacks.

Somehow, as I got older, my reading became slower.  As a result, I was put off by the physical appearance of a doorstep of a thick paperback, the sheer weight of the object, and anything with “epic” in the blurb was an immediate turn-off.   I had a psychological response which revolved around, “It’ll take ages to read,” or “I’ll never finish it.” I lost confidence, so I missed out on some wonderful stories.

Of course, when you download a book to your kindle, you can’t visualise the size and length, so you don’t have that tangible obstacle.  In fact, I’ve surprised myself recently when I’ve seen the print equivalent of books I’ve completed and enjoyed.  For example, I loved The Little Stranger by Sarah Waters, which is over 500 pages; if I had seen the paperback in a bookshop I wouldn’t have bought it, not even tried.

To some readers, 500 pages is nothing, the words to be devoured in a single sitting.  I tend to fit in reading with everything else, only occasionally allowing myself the luxury of spending an afternoon with a book.  A heavy paperback won't get taken out with me in the way that my kindle, which can be fitted in my handbag, does.  I take it to work, and I can dip in during breaks for half an hour here, ten minutes there, and before I realise it, I'm 300 pages in.

So reading bigger books feels like an achievement, and my confidence in my own reading ability has been boosted. This has, in turn, changed my reading habits in positive ways, allowing me to escape my self-imposed limitations.  Another way in which the kindle has opened my mind and challenged my assumptions. 

Related posts:
http://janeayres.blogspot.co.uk/2013/02/do-digital-books-make-you-read-faster.html
http://janeayres.blogspot.co.uk/2013/04/slow-burners-and-literary-fiction.html


Sunday, 17 March 2013

Are chapter titles an under-used marketing tool for writers?

Are descriptive chapter titles an under-used marketing tool for writers?  I've been considering this recently in relation to indie published titles.  Smart writers need to use every marketing tool available to them and I haven't seen much written about this, so wonder if I am in the minority?

I recently read a great piece by the wonderful Joanna Penn called
How EBook Readers Shop And The Importance Of Sampling about marketing and free samples and how we chose to buy books.  The link is here http://www.thecreativepenn.com/2013/02/02/sampling/ and there is an interesting discussion in the comments about whether or not chapter headings add any value to the Table of Contents in an e-book.  It got me thinking.  I'm a big fan of reading a sample from a book before I buy it, whether browsing in a bookshop or via Amazon.   I thought about everything the potential reader considers before making a purchase and wondered how, or if, having a list of actual chapter headings would make any difference. 

Most of my books simply list the chapters, ie Chapter 1, Chapter 2, etc. Yawn. However, my most recent indie-pubbed backlist title, Beware of the Horse, was originally written with Chapter titles, each of which suggested action or emotion, and I decided to keep these in. I know it might be old fashioned now, but it means the reader can skim down and see if they like the sound of what they might encounter.

Bizarrely, this book is selling a lot quicker than any of my previous titles and I wonder if giving these "teasers" has contributed to that? I don't know the answer, but I wonder if chapter titles are an under-used marketing tool for writers?  To test it, I am going to use this technique again and see what happens. I know I write books for teens and pre-teens, so maybe it is more acceptable to use such descriptive labels in this genre.  But, as a reader, would I feel assisted or patronised if there were chapter titles in books for adults?  What do you think?

Related post:
http://janeayres.blogspot.co.uk/2013/02/lessons-in-indie-publishing-free-books.html